So, you get the technical specifications and now you must create a marketing product description. What do you do? Do you bang your head and try to squeeze the creativity (that just doesn’t come out) into paper, or … you use ChatGPT?
This time, let’s avoid banging our heads and let’s guide ChatGPT to transform the technical fact sheet description into a product description that every marketing team would be proud of. This is the opposite principle of summarizing, which also plays an important role in prompting.
So, we’ve got the following technical description of dumbells:
- 10 pound dumbbell (set of 2) for exercise and strength training
- Neoprene coating in Navy Blue offers long lasting durability
- Hexagon shaped ends prevent dumbbells from rolling away and offer stay-in-place storage
- Nonslip grip promotes a comfortable, secure hold
- Available in multiple sizes to mix and match for specific workout needs and to expand on over time
- Printed weight number on each end cap and color coded for quick identification
We are going to ask ChatGPT to help us create a description for a retail website or a commercial leaflet of dumbells based on a technical fact sheet description.
Here’s the prompt:
Help a marketing team create a description for a retail website of dumbells based on a technical fact sheet description. Write a product description based on the information provided in the technical specifications delimited by triple square brackets:
[[[ 10 pound dumbbell (set of 2) for exercise and strength training
Neoprene coating in Navy Blue offers long lasting durability
Hexagon shaped ends prevent dumbbells from rolling away and offer stay-in-place storage
Nonslip grip promotes a comfortable, secure hold
Available in multiple sizes to mix and match for specific workout needs and to expand on over time
Printed weight number on each end cap and color coded for quick identification]]]
What are prompt delimiters?
Before we take a look at the GPT’s result, let’s clarify what is a a prompt delimiter. Prompt delimiter can be a character or even a specific sequence of characters that separates different parts of a prompt. In the prompt we also instruct the LLM what exactly we will use as a delimiter. We use delimiters to help the model understand the structure of the prompt. As a result LLM can generate more precise response and help the model not to think and try to figure out what the author is trying to say.
We use delimiters to clearly indicate distinct parts of the text we want to pass to ChatGPT. Delimiters can be triple (“”” “””) quotation marks, double square brackets ( [[ ]]), XML tags, section titles, etc. – delimeters can help mark sections of text so that LLM can treat that delimited portion of text differently. And as you can notice we instructed ChatGPT to “write a product description based on the information provided in the technical specifications delimited by triple square brackets“
Here’s the ChatGPT’s result
Below you’ll find the ChatGPT’s response to our request to write a product description based on the information provided in the technical specifications:
Introducing our premium 10-pound dumbbell set, meticulously crafted to elevate your exercise and strength training regimen to new heights. Whether you’re a seasoned fitness enthusiast or just beginning your fitness journey, our dumbbells are the perfect companion to sculpt your physique and build endurance.
Constructed with durability in mind, each dumbbell in our set features a sleek neoprene coating in Navy Blue, ensuring long-lasting performance that withstands the test of time. Say goodbye to inconvenient rolling with our innovative hexagon-shaped ends, designed to keep your dumbbells in place during storage and workouts.
Comfort is key, which is why our dumbbells boast a nonslip grip, promoting a secure hold and reducing the risk of accidents. Plus, with printed weight numbers on each end cap and color coding for quick identification, you can easily grab the right dumbbell for your routine without skipping a beat.
Available in a range of sizes, our dumbbells allow you to customize your workout experience, catering to your specific needs and fitness goals. Mix and match sizes to target different muscle groups or gradually increase your resistance over time as you progress on your fitness journey.
Elevate your workouts with our premium 10-pound dumbbell set and experience the difference firsthand.
Not bad, isn’t it? We can even target new moms who just gave birth and want to get back in shape asap and we can update the prompt with an additional sentence:
Help a marketing team create a description for a retail website of dumbells based on a technical fact sheet description. Write a product description targeting new mothers in their thirties as the main customers who want to get back in shape as soon as possible. Write a product description based on the information provided in the technical specifications delimited by triple square brackets:
[[[ 10 pound dumbbell (set of 2) for exercise and strength training
Neoprene coating in Navy Blue offers long lasting durability
Hexagon shaped ends prevent dumbbells from rolling away and offer stay-in-place storage
Nonslip grip promotes a comfortable, secure hold
Available in multiple sizes to mix and match for specific workout needs and to expand on over time
Printed weight number on each end cap and color coded for quick identification]]]
The prompt result when targeting the niche of new mothers:
Welcome, new moms, to your journey of postpartum fitness with our 10-pound dumbbell set tailored just for you. We understand the demands of motherhood and the desire to reclaim your strength and vitality. Our set of two dumbbells is here to support you every step of the way.
Crafted with the utmost care, our dumbbells feature a sleek neoprene coating in Navy Blue, ensuring durability that withstands the rigors of your busy lifestyle. With hexagon-shaped ends, rest assured your dumbbells stay put during storage, offering convenience and peace of mind.
Comfort is paramount, especially during your postpartum journey. Our dumbbells boast a nonslip grip, providing a secure hold as you focus on your workout routine. Whether you’re engaging in strength training or gentle exercises, our dumbbells offer the stability you need.
We understand that time is precious for new mothers, which is why our dumbbells are designed for versatility and convenience. Available in multiple sizes, you can easily mix and match to tailor your workout to your specific needs. Plus, with printed weight numbers on each end cap and color coding for quick identification, you can seamlessly transition between exercises without missing a beat.
Rediscover your strength and embrace your postpartum fitness journey with our 10-pound dumbbell set. Let us be your partner as you embark on this empowering path to wellness.
What if we want to make the product description shorter?
Yes, absolutely, we can also do that.
Let’s take a look at the potential prompt we will build on the previous one and add a request we want the description to be at most 100 words.
Help a marketing team to create a description for a retail website of a dumbells set based on a technical fact sheet. Write a product description based on the information
provided in the technical specifications delimited by triple square brackets. Use at most 100 words.
Technical specifications: [[[ 10 pound dumbbell (set of 2) for exercise and strength training
Neoprene coating in Navy Blue offers long lasting durability
Hexagon shaped ends prevent dumbbells from rolling away and offer stay-in-place storage
Nonslip grip promotes a comfortable, secure hold
Available in multiple sizes to mix and match for specific workout needs and to expand on over time
Printed weight number on each end cap and color coded for quick identification]]]
Here’s the prompt’s result:
Discover the ultimate in home fitness with our 10-pound dumbbell set. Crafted for exercise and strength training, each dumbbell features a Navy Blue neoprene coating for lasting durability. Hexagon-shaped ends prevent rolling and ensure stay-in-place storage. Enjoy a secure, comfortable grip with the nonslip design. Available in various sizes for tailored workouts and future expansion. Plus, with printed weight numbers and color coding on each end cap, identifying your ideal weight is effortless. Elevate your routine and achieve your fitness goals with ease.
In conclusion
Yes, we can harness the power of ChatGPT and we can easily transform the technical specifications into compelling product descriptions. No more struggling to convey creativity on paper—just clear, concise descriptions tailored to target audiences. Whether it’s new mothers reclaiming their postpartum fitness journey or anyone seeking to enhance their workout routine, ChatGPT delivers product descriptions that marketing teams can proudly showcase.
With prompt delimiters guiding the way, creating engaging content has never been easier. Let’s embrace this efficient approach of using prompt delimiters and we can elevate our marketing efforts with ChatGPT’s assistance.